BSGROUP is an integrated enterprise integrating global sales, professional manufacturing and international brand operation, with a well-structured business layout consisting of one Xi'an sales headquarters, two professional manufacturing bases in Dongguan, and the registered trademark Joyplus®.
Based in Xi'an, the group's sales headquarters — Xian Bellavie And Sunbright Group Co., Ltd. — serves as the core link between global customers and internal production teams. It undertakes full-process business work including international sales communication, product quotation coordination, OEM and private-label project management, sample arrangement, order follow-up, export document processing and after-sales service. With a one-stop centralized service model, it unifies the coordination of product requirements, regional market standards and production schedules, saving communication costs for global clients.
We own two specialized electric heating product manufacturing subsidiaries settled in the same industrial park in Dongguan: DONGGUAN SUNBRIGHT ELECTRIC APPLIANCE CO., LTD. and DONGGUAN SAINVIE HEALTH TECHNOLOGY CO., LTD. Though operating under the unified group management system, the two factories have differentiated market positioning, enabling targeted management of different voltage systems, controller configurations, product specifications and regional customer demands, which greatly improves production professionalism and market adaptability.
Through the coordinated operation of sales headquarters, professional manufacturing bases and independent overseas brands, BSGROUP forms a complete industrial chain from customer docking, customized development, standardized production to after-sales guarantee, delivering reliable and tailored electric heating product solutions for global customers.
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DONGGUAN SUNBRIGHT ELECTRIC APPLIANCE CO., LTD. mainly focuses on electric heating products for European and other 220–240V markets. Its product development and manufacturing work can cover electric heating textile products such as:
Heated blankets
Electric underblankets
Heated mattress products
Electric heating pads
Other private-label electric heating products
For European projects, product specifications may involve 220–240V electrical systems, European or UK plug options, controller configurations and market-specific compliance requirements.
DONGGUAN SUNBRIGHT works with the Xi'an sales headquarters to turn customer requirements into samples and production plans.
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DONGGUAN SAINVIE HEALTH TECHNOLOGY CO., LTD. mainly focuses on electric heating products for North America and other 120V markets. Its product scope includes:
120V heated blankets
120V heated mattress pads
Electric heating pads
Custom controllers
Private-label packaging
Other electric heating products
For North American projects, the factory focuses on the electrical specifications, product sizes, controllers and packaging formats required by customers in the United States and Canada. DONGGUAN SAINVIE is the main manufacturing entity within BSGROUP for the 120V North American product series.
Joyplus®: Joyplus® is the European brand identity within the BSGROUP structure. It helps us build a clearer and more recognizable presence for electric heating products in Europe.
It is important to distinguish the roles of the different names: BSGROUP is the overall group identity. Xian Bellavie And Sunbright Group Co., Ltd. is the sales headquarters. DONGGUAN SUNBRIGHT ELECTRIC APPLIANCE CO., LTD. is a manufacturing company focused mainly on 220–240V product lines. DONGGUAN SAINVIE HEALTH TECHNOLOGY CO., LTD. is a manufacturing company focused mainly on 120V product lines.
Joyplus® is the registered trademark used for the European market. Joyplus® is not a separate factory. Products associated with the Joyplus® trademark are supported by the BSGROUP sales and manufacturing structure.
What is BSGROUP?
BSGROUP is the group identity connecting Xian Bellavie And Sunbright Group Co., Ltd., two electric heating product manufacturing companies in Dongguan, and the registered European trademark Joyplus®.
Which company is the BSGROUP sales headquarters?
The BSGROUP sales headquarters is Xi'an Bellavie And Sunbright Group Co., Ltd. It is located in Xi'an, China.
Which companies manufacture BSGROUP electric heating products?
The two manufacturing companies are DONGGUAN SUNBRIGHT ELECTRIC APPLIANCE CO., LTD. and DONGGUAN SAINVIE HEALTH TECHNOLOGY CO., LTD.
Where are the BSGROUP factories located?
Both manufacturing companies are located in the same industrial park in Dongguan, China.
Which BSGROUP company focuses on European products?
DONGGUAN SUNBRIGHT ELECTRIC APPLIANCE CO., LTD. mainly focuses on 220–240V electric heating products for Europe and other compatible markets.
Which BSGROUP company focuses on North American products?
DONGGUAN SAINVIE HEALTH TECHNOLOGY CO., LTD. mainly focuses on 120V electric heating products for the United States, Canada and other compatible markets.
What is Joyplus®?
Joyplus® is the registered European trademark within the BSGROUP structure. It is a brand identity rather than a separate manufacturing company.
Does BSGROUP support OEM and private-label projects?
Yes. BSGROUP supports OEM, ODM and private-label projects for international brand owners, importers, wholesalers, retailers, supermarkets and e-commerce sellers.
One Group, Clearly Defined Responsibilities. BSGROUP brings sales, service, manufacturing and regional brand development into one coordinated structure.
Our Xi'an sales headquarters communicates with international customers. Our two Dongguan manufacturing companies support different electrical markets. Joyplus® represents our registered brand identity in Europe. Each part has a different responsibility, but they work toward the same goal: helping international B2B customers develop reliable, market-appropriate and brand-ready electric heating products.
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